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Sales CRM for venues

HubSpot alternatives for hospitality and venue sales teams

Last updated

By Benvo teamResearched

The main HubSpot alternatives for a hospitality sales team are Zoho CRM, Tripleseat, SevenRooms, Planning Pod and Benvo, and the right one depends on what your team sells: private events, memberships, rooms or tables. This page is for sales and events teams at clubs, hotels, restaurants and venues who run HubSpot today or are pricing it. You get a side by side table, prices checked on 4 November 2026, a first-year cost for a three-person team and a plan for moving your data.

If your team sells to other businesses and has no venue behind it, a general CRM such as Zoho CRM is probably the better fit, and we say so where it matters. Benvo wrote this page. Where HubSpot or another tool is stronger, the page says that too.

The short answer

HubSpot is a mature, horizontal CRM with published plan limits and strong compliance documents, but its paid tiers add seats, usage credits and required onboarding fees, and its public pages show no reservations or membership tools.[1][10] Zoho CRM is the lower cost general swap; Tripleseat, SevenRooms, Planning Pod and Benvo are built around venues.[16]

Choose HubSpot if

  • You sell to businesses as well as to guests and want one mature CRM across sales, marketing and service.[1][2]
  • Your team leans on deep workflow automation and on apps from a large marketplace, such as Gmail, Outlook and Zapier.[11]
  • You need published plan limits and compliance papers such as SOC 2 Type II and a HIPAA attestation.[10]
  • Your business is in the US, the UK or Canada and you want payments inside the CRM.[8]

Choose Benvo if

  • You sell private events, memberships, tours or stays at a venue rather than software or services to other companies.
  • You want enquiries, tours, proposals with signatures and the guest record in one system.[46][47]
  • You prefer a price per venue to a price per seat: Sales pipeline is US$89 a venue a month, with no setup fee.[45][56]
  • You want Emma, Benvo's AI sales agent, to reply to and qualify enquiries for your team to check.[52]

HubSpot alternatives at a glance

Four tools come closest to HubSpot, depending on what you sell. Zoho CRM is a general CRM with a free edition for up to 3 users. Tripleseat is event sales software from US$375 a venue a month. SevenRooms is a guest CRM for restaurants and hotels, sold by quote. Benvo covers venue sales and guest records from US$89 a venue a month (prices as of 4 November 2026).[14][19][27][45]

HubSpot Sales Hub, Zoho CRM, Tripleseat, SevenRooms, Planning Pod and Benvo compared on 18 criteria
CriteriaHubSpot Sales HubZoho CRMTripleseatSevenRoomsPlanning PodBenvo
Fit and price
Built forAny industry[11]Not hospitality specificAny industry[17]Hospitality by customisationEvent sales[18]Restaurants, hotels, venuesGuest data and reservations[26]Restaurants, hotels, clubsEvent and venue management[37]Clubs, hotels, restaurants, groups[45]Modules per venue
Free tierYes[1]Free tools for up to 2 usersYes[14]Free edition for up to 3 usersNone listed[19]None listed[27]All plans by quoteNot published[39]Yes[45]Core at US$0; 14 day module trials
Entry price and unitUS$20 a seat a month[3]Starter list price; page also shows US$7US$14 a user a month[16]Standard, billed yearlyUS$375 a venue a month[19]Starting price, unlimited usersQuote only[27]Not published[39]US$89 a venue a month[45]Sales pipeline module
Onboarding or setup feeUS$1,500 on Professional[1]Required, one-offNot stated[15]Not published[19]Not stated[27]Not published[39]None[56]
Enquiries and sales
Lead captureYes[7]Forms in the inbox on any planYes[15]Forms on StandardYes[20]Inquiry Inbox and web formsNot statedNot statedYes[46]Meta lead ads, applications, imports
Round robin assignmentYes[9]Starter and aboveNot statedNot statedNot statedNot statedYes[46]
Meeting or tour schedulingYes[1]1 link on Starter, up to 1,000 on ProfessionalNot statedNot statedNot statedNot statedYes[46]Public tour booking page
Event proposals and contractsAdd-on[1]Quotes sit in Revenue HubPartly[15]CPQ on Professional, not event specificYes[20]Proposals, contracts, BEOsAdd-on[27]Event Management add-onYes[37]Proposals and contractsYes[47]Events module
E-signatureNot statedNot statedYes[20]Contracts and BEOsNot statedNot statedYes[47]Proposals and forms
Taking client paymentsPartly[8]US, UK and Canada onlyPartly[17]By customisationYes[21]Cards and ACHYes[29]Card holds and depositsYes[40]Card, debit and ACHYes[50]Cards through KPay, Adyen or Stripe
After the sale
Guest or member recordPartly[1]CRM contacts; no stays or visits foundPartly[15]Contact managementPartly[20]Event clients and Guest PortalYes[28]100+ data points per guestPartly[37]Event CRMYes[49]One record with timeline
Table or room reservationsNo[11]Not found on public pagesNo[17]Process modelling, not a booking enginePartly[19]Event bookings; hotel room blocksYes[29]Tables and waitlistPartly[37]Rooms and spaces for eventsAdd-on[45]Reservations module, US$249
MembershipNo[1]Not found on public pagesNo[17]Not found on public pagesNo[20]Not found on public pagesPartly[32]Tiered booking; no dues billing describedNo[43]Club page covers the events officeAdd-on[45]Membership module, US$259
Email marketingAdd-on[2]Marketing Hub, sold separatelyYes[15]Mass email on StandardPartly[20]Automated emails from triggersAdd-on[27]Email Marketing add-onNot statedAdd-on[51]Email campaigns module, US$89
Platform
Integrations statedApp Marketplace[11]Gmail, Outlook, Zapier and more1,000+ apps, per Zoho[14]Partner directory[22]Cloudbeds, Social Tables, Cvent and more100+ and an API, per SevenRooms[31]Google and Outlook calendars, Zapier[40]Xero, Google Calendar, Meta lead ads[54]No open API or Zapier
Mobile appYes[12]Staff iOS app, 4.7 from 15,860 ratingsYes[14]Staff mobile appsNo[25]Web platform; no venue app foundYes[36]Staff and guest iOS appsNo[44]No App Store app foundYes[54]iOS and Android member app; staff web app
Compliance statedSOC 2 Type II, SOC 3, HIPAA, GDPR[10]Field level encryption on Enterprise[15]PCI compliant payments[21]No SOC 2 page foundSOC 2, PCI DSS, GDPR, CCPA[33]Level 4 PCI, encrypted databases[40]Two-factor, audit log[53]No certification listed
AI assistanceYes[6]AI agents and a staff assistantYes[15]AI agents on ProfessionalPartly[24]Tripleseat Intelligence, early adoptersYes[34]AI phone agent for reservationsNot statedYes[52]Emma replies to and qualifies enquiries
  • YesIncluded
  • PartlyLimited, on a higher plan or not confirmed in public
  • Add-onAvailable for an extra fee
  • NoNot offered

Checked Wed 4 Nov 2026. Partly means limited, on a higher plan or not confirmed on public pages. Not stated means the pages we checked do not say either way.[1][15]

Tick what your sales team needs

Tick what your club needs. The count uses the comparison table above.

  • HubSpot Sales Hub0 of 0Tick a need to start
  • Zoho CRM0 of 0Tick a need to start
  • Tripleseat0 of 0Tick a need to start
  • SevenRooms0 of 0Tick a need to start
  • Planning Pod0 of 0Tick a need to start
  • Benvo0 of 0Tick a need to start

Partly means limited, on a higher plan or not confirmed on public pages. Not stated means the pages we checked do not say either way.[1][15]

Why venue teams look beyond HubSpot

Teams leave HubSpot mostly over cost and fit. Paid tiers are priced per seat plus usage credits, Professional adds a required US$1,500 onboarding fee and an annual commitment, and Trustpilot reviewers complain about support, renewals and cancellations. Venues have a second reason: HubSpot's public pages show no reservations or membership tools.[1][13]

HubSpot sells its paid Sales Hub tiers per seat, with HubSpot Credits for AI and automation on top. Starter includes 500 credits a month and Professional 3,000. Included credits reset each month, do not roll over and do not stack across products, and extra credits cost US$0.010 each.[1][3] Since 15 October 2026, spend caps are on by default at up to 50% above the monthly credits, and budget can move from seats to credits mid-term.[5]

  • Required onboarding. A one-off US$1,500 on Sales Hub Professional, US$3,500 on Enterprise and US$3,000 on Marketing Hub Professional.
  • Annual commitment. Sales Hub Professional needs an annual commitment even when you pay monthly.
  • Separate hubs. Quotes, payments and billing belong to Revenue Hub, sold separately; new Sales Hub customers are offered Revenue Hub Professional at US$57 a seat a month, billed annually.
  • Channels by tier. WhatsApp in the inbox needs Marketing Hub or Service Hub Professional or Enterprise, and SMS needs Marketing Hub Professional or Enterprise plus the SMS Access add-on.[1][2][7][3]
Trustpilot, 1,180 reviews (seen 4 Nov 2026)
1.5 of 5[13]
Share of Trustpilot reviews at one star
52%[13]
HubSpot iOS app, 15,860 ratings (seen 4 Nov 2026)
4.7 of 5[12]

The two scores measure different things. Trustpilot reviewers skew towards billing disputes: complaints cover support responsiveness, auto-renewals, hard cancellations or downgrades, seat-based pricing with add-ons, a complex interface and sales practices, and HubSpot had not replied to negative reviews. Praise is for the breadth of features. The App Store score rates HubSpot's staff app, which is a different question from how a contract ends.[13][12]

For venues the bigger issue is fit. HubSpot is a horizontal CRM: on the public pages we checked we found no membership or dues management and no table, room or event reservations, and the App Marketplace front page showed no hospitality, booking or point of sale apps.[11] A club or hotel that wants a signed proposal to become a booking or a member record has to build that link itself.

HubSpot alternatives worth considering

Four alternatives have checked fact files behind them: one general CRM and three hospitality tools. Pipedrive, which search results often name, is left out because its pricing page blocked our checks. Salesforce, ActiveCampaign, EngageBay, GoHighLevel and monday CRM are also common in general CRM roundups; we hold no checked facts on them, so we do not compare them here, and that includes the Salesforce vs HubSpot question. General roundups tend to sort HubSpot alternatives into sales-focused pipelines, all-in-one suites and marketing automation tools; this shortlist adds the venue tools those lists leave out. You can also compare hospitality software one tool at a time.

  1. Zoho CRM

    A horizontal sales CRM sold per user, from a Free edition for up to 3 users to Ultimate. Zoho says more than 300,000 businesses use it. Standard adds multiple pipelines, mass email and data capture through forms.[14][15][14][15]

    Suits
    General sales teams that want HubSpot-style pipelines at a lower price per user, with prices in local currencies.
    Watch out for
    Zoho states that its hospitality set-up "is not an out-of-the-box vertical CRM solution", so bookings, billing and payments are customisation work.[17]
    Price
    US$14 a user a month, billed yearly[16]
    Zoho CRM website

  2. Tripleseat

    Event sales and management software for restaurants, hotels and venues: an Inquiry Inbox, web forms, proposals, contracts and BEOs with digital signature, and its own payments product. Tripleseat says more than 20,000 venues use it.[20][18][20][19]

    Suits
    Venues where private events and group bookings are most of what the sales team sells.
    Watch out for
    Add-on prices, setup fees, contract terms and processing rates are not published, and no membership features are described. See Tripleseat pricing.[19]
    Price
    $375 per venue a month[19]
    Read the Tripleseat comparisonTripleseat website

  3. SevenRooms

    A guest CRM, reservations and marketing platform for hospitality, now part of DoorDash. Guest profiles hold more than 100 data points, with spend from 65+ POS integrations; email marketing and event management are add-ons.[26][28][27][26][28][27]

    Suits
    Restaurant and hotel groups whose sales are mostly repeat diners and guest marketing rather than an events pipeline.
    Watch out for
    Every plan is by quote, and the membership clubs page describes no dues billing or applications. See SevenRooms pricing.[27][32]
    Price
    Quote only[27]
    Read the SevenRooms comparisonSevenRooms website

  4. Planning Pod

    Event and venue management software with a booking calendar, BEOs, floor plans, proposals, contracts, invoicing, payments and an event CRM. It says it has operated since 2014 and that more than 70,000 event and hospitality professionals use it.[37][38][37][38][39]

    Suits
    Event venues, caterers and club events offices that want BEOs, floor plans and payments, with onboarding and data migration help.[42]
    Watch out for
    Pricing is not public: its pricing address returns a 404 and the site asks visitors to book a demo. Subscriptions are billed in US dollars only.[39][41]
    Price
    Not published[39]
    Planning Pod website

Strengths and trade-offs of each alternative

None of the four is a straight copy of HubSpot. Zoho CRM is the closest in shape; the other three trade general sales tooling for hospitality features. Read the cons as the questions to take into each demo.

Zoho CRM

Strengths
  • Strength: A Free edition for up to 3 users, and Standard from US$14 a user a month billed yearly.
  • Strength: Prices published in 20+ currencies, with no long-term commitment.
  • Strength: Named hotel and travel customers, including Minor Hotels and Agoda.
Limitations
  • Limitation: Hospitality workflows need customisation; Zoho says it is not an out-of-the-box vertical CRM.
  • Limitation: No reservations, membership or event proposals as standard features.
  • Limitation: Field level encryption only on Enterprise.

Tripleseat

Strengths
  • Strength: Built for event sales, from enquiry to BEO and payment.
  • Strength: Unlimited users on every plan.
  • Strength: Cards and ACH through its own payments product.
Limitations
  • Limitation: Add-on, setup and processing prices are not published.
  • Limitation: No membership features described.
  • Limitation: No SOC 2 or security page found.

SevenRooms

Strengths
  • Strength: Deep guest profiles with spend from many POS systems.
  • Strength: SOC 2, PCI DSS, GDPR and CCPA listed on its trust portal.
  • Strength: An AI phone agent that books, changes and cancels reservations.
Limitations
  • Limitation: Every plan is by quote.
  • Limitation: Email marketing and event management are add-ons.
  • Limitation: No dues billing or membership applications described.

Planning Pod

Strengths
  • Strength: BEOs, floor plans, proposals, contracts and payments in one system.
  • Strength: Onboarding and data migration help, with Customer Success Managers.
  • Strength: Booking calendar syncs with Google and Outlook.
Limitations
  • Limitation: Pricing is not public.
  • Limitation: Subscriptions billed in US dollars only.
  • Limitation: No membership features; its club page treats membership as separate software.

Sources[16][14][17][15][20][19][21][28][33][34][27][32][37][42][43][39][41]

Benvo for hospitality sales: enquiries, tours and proposals

Benvo is not a general CRM. It is a hospitality system sold as modules per venue, and its sales modules follow a venue's journey: enquiry, tour, proposal, card deposit, then the guest or member record. The full picture is on the hospitality sales software page.[45]

Pipeline with round robin

A board with stages and reminders, round robin assignment, people, tags and audiences. Leads import from a spreadsheet and duplicates merge, and membership applications run through their own pipeline. Sales pipeline is US$89 a venue a month.[46][48][45]

Forms and signatures

A form builder with conditional logic, signatures with a countersign and an integrity check, and forms that take bookings. Forms and documents is US$49 a venue a month.[46][45]

Tours from a public booking page

Prospects book a tour or appointment from a public page, with reminders and a morning digest for the team. Bookings are copied to staff Google calendars, one way. Appointments is US$49 a venue a month.[46][45]

Proposals and the event sales loop

Proposals with extras and versions; the client accepts, draws a signature and receives a signed PDF. Deposit schedule invoices the client pays by card online and a function sheet follow, and Emma follows up from enquiry to contract. Proposals sit in the Events module, US$199 a venue a month.[47][45]

Emma replies to enquiries

Emma replies to and qualifies enquiries, books tours, follows up within consent and Do Not Call rules and quotes approved packages. Agents are free to hire, with one free work hour each; after that, Agent time is prepaid at US$1.25 a work hour.[52]

After the sale, the person stays on one guest record with a timeline and 12 month spend and visits, so the sales team and the front of house read the same history.[49] Leads from Meta lead ads can arrive as enquiries once the venue connects its own Page.[46] Deposits and invoices are paid by card through the venue's own KPay, Adyen or Stripe account; the processor charges its card fees and Benvo adds none.[50]

What HubSpot costs a venue sales team, and the alternatives

Zoho CRM is the cheapest like for like swap: its Free edition covers up to 3 users and Standard is US$14 a user a month billed yearly, against US$20 a seat for HubSpot Starter. For a venue team, Benvo's three sales modules come to US$168.30 a venue a month with no setup fee.[14][16][3][45]

HubSpot Sales Hub

Starter
US$20 a seat a month[3]
Starter seat, catalogue list price
$20 a month[3]
Also shown on the pricing pageFootnote: "Discounts available for new customers only"
US$7 a seat[1]
Included credits
500 a month[1]
Extra credits
US$0.010 each[3]

Monthly payment carries a monthly commitment; annual payment is labelled "Best Value". Free tools cover up to 2 users with no card.[1]

HubSpot Sales Hub

Professional
US$100 a seat a month[3]
Professional seat, catalogue list price
$100 a month[3]
Also shown on the pricing page
US$90 a seat[1]
Required onboarding
$1,500 one-off[1]
Included credits
3,000 a month[1]

Annual commitment even when paid monthly. Enterprise is US$150 a seat a month with a required US$3,500 onboarding.[1]

Zoho CRM

Standard
US$14 a user a month[16]
Standard, billed yearly
$14 a month[16]
Standard, billed monthly
$20 a month[16]
Professional, billed yearlyUS$35 billed monthly
$23 a month[16]
Free edition, up to 3 users
$0 a month[14]

Local taxes are added. Pay as you go, monthly or yearly, with no long-term commitment.[15][14]

Tripleseat

Tripleseat (core platform)
$375 per venue a month[19]
Subscription, from
$375 a month[19]
Add-ons
Priced individually, not published[19]
Setup
Not published[19]

Unlimited users and a dedicated onboarding specialist on every plan.[19]

SevenRooms

Starter, Growth or Premium
Quote only[27]
Subscription
Quote only[27]
Email Marketing and Event Management add-ons
Not published[27]

Billing period, setup fees and contract length are not stated on the pricing page.[27]

Planning Pod

By demo
Not published[39]
Subscription
Not published[39]

Billed monthly by card or yearly, in US dollars only; cancellation must be in writing.[41]

Benvo

Sales pipeline, Forms and documents, Appointments
$168.30 per venue a month[45]
Sales pipeline
$89 a month[45]
Forms and documents
$49 a month[45]
Appointments
$49 a month[45]
Volume saving, 3 to 4 modulesUS$187 less 10%
10% a month[45]
Setup
$0 one-off[56]
Agent time for Emma after the free hour
US$1.25 a work hour, prepaid[52]

Prices are per venue, not per seat. Event proposals need the Events module, US$199 a venue a month.[45]

Public prices as of November 2026, in USD, before tax. Public prices as each vendor shows them, before tax. HubSpot and Zoho CRM charge per seat or user; Tripleseat and Benvo charge per venue.

  • One venue, three people selling, prices as of 4 November 2026, before tax.
  • HubSpot at catalogue list prices (US$20 and US$100 a seat a month), not the lower figures also shown on the pricing page. Extra credits and Revenue Hub are not counted.
  • Zoho CRM billed yearly. Its Free edition covers up to 3 users at US$0, so a three-person team can also start free.
  • Tripleseat at its published starting price with no add-ons; setup is not published, so its total is a floor.
  • Benvo sales modules: Sales pipeline, Forms and documents and Appointments, US$187 less the 10% volume saving for 3 to 4 modules. Benvo plus Events adds the Events module for proposals, US$386 less 10%. Emma has one free work hour; Agent time after that is not counted.
  • SevenRooms (by quote) and Planning Pod (not published) have no public figure, so they are left out.
First year for a three-person venue sales team
CostHubSpot StarterHubSpot ProfessionalZoho CRM StandardZoho CRM ProfessionalTripleseatBenvo sales modulesBenvo plus Events
Subscription, 12 months$720[3]$3,600[3]$504[16]$828[16]$4,500[19]$2,019.60[45]$4,168.80[45]
Required onboarding or setupNot stated[1]$1,500[1]Not stated[15]Not stated[15]Not published[19]$0[56]$0[56]
First year, before taxAt least $720$5,100At least $504At least $828At least $4,500$2,019.60$4,168.80

An estimate from published prices. Ask each vendor for a written quote.

First year for a three-person team, published prices

HubSpot Professional, with onboarding[1]$5,100
Tripleseat (from, before setup and add-ons)[19]$4,500
Benvo plus Events[45]$4,168.80
Benvo sales modules[45]$2,019.60
Zoho CRM Professional (yearly)[16]$828
HubSpot Starter (list price)[3]$720
Zoho CRM Standard (yearly)[16]$504
HubSpot Professional is 3 seats at US$100 for 12 months plus the US$1,500 onboarding. Per-seat tools grow with every person you add; per-venue prices do not.[3][1]

The step from Starter to Professional matters for tours: round robin works on Starter, but Starter includes 1 personal meeting link with HubSpot branding, against up to 1,000 links without branding on Professional.[9][1] For every tier and the credit rules, see HubSpot Sales Hub pricing; for campaigns, see HubSpot Marketing Hub pricing, where Professional starts from US$800 a month plus a US$3,000 onboarding.[2] Full module prices are on Benvo pricing.

Hospitality sales capabilities compared

The quick table compares features. This one follows a venue sale in order, from the first enquiry to the person who walks in afterwards, which is where general CRMs and venue tools part ways.

The venue sales journey, stage by stage
CriteriaHubSpot Sales HubZoho CRMTripleseatSevenRoomsPlanning PodBenvo
1. Enquiry capturedYes[7]Forms on any planYes[15]Forms on StandardYes[20]Inquiry Inbox, web formsNot statedPartly[37]Event CRM; forms not statedYes[46]Meta lead ads, applications, imports
2. Assigned fairlyRound robinYes[9]Starter and aboveNot statedNot statedNot statedNot statedYes[46]
3. Tour or visit bookedPartly[1]Meeting links; 1 on StarterNot statedAdd-on[19]Direct Book requests for eventsNot statedNot statedYes[46]Public tour booking page
4. Proposal signedAdd-on[1]Quotes in Revenue Hub; signature not statedPartly[15]CPQ on ProfessionalYes[20]Contracts and BEOs with digital signatureAdd-on[27]Event Management add-onPartly[37]Proposals, contracts; signature not statedYes[47]Client draws a signature, signed PDF
5. Deposit requestedPartly[8]Payments in US, UK and CanadaPartly[17]By customisationYes[21]Schedules, deposits, F&B minimumsYes[30]Partial or full depositsYes[40]Instalments and auto-payYes[50]Deposit schedule, paid by card online
6. Guest or member record after the salePartly[1]CRM contact; no stays or visits foundPartly[15]Contact managementPartly[20]Event client recordYes[28]Guest profile with POS spendPartly[37]Event CRMYes[49]Timeline, spend and visits
7. Membership applicationNo[1]Not foundNo[17]Not foundNo[20]Not foundNo[32]Not describedNo[43]Not foundYes[48]Membership pipeline
8. AI reply to the enquiryPartly[6]Customer Agent, priced per completed taskPartly[15]AI agents on ProfessionalPartly[24]Lead management in Tripleseat IntelligencePartly[34]Phone agent for reservationsNot statedYes[52]Emma replies, qualifies and books tours
  • YesIncluded
  • PartlyLimited, on a higher plan or not confirmed in public
  • Add-onAvailable for an extra fee
  • NoNot offered

Checked Wed 4 Nov 2026.

Verdict: Venue tools after the signature. From enquiry to tour, HubSpot and Zoho CRM are strong. From the signed proposal onwards, the hospitality tools hold more of the work, and only Benvo carries the sale into a membership.

How to choose a HubSpot alternative for a venue

Start with what the sale turns into. If it ends in an invoice to another company, you need a general CRM. If it ends in a function, a stay or a membership, you need the sale to hand over to the system that runs the venue. Then weigh these points:

  • Who logs in. Per-seat pricing rewards small teams; per-venue pricing rewards teams where coordinators, managers and owners all need access.
  • Where deposits are paid. Check that the tool can take or request payments in your country and currency.
  • What happens after signature. Does the signed proposal create the booking, the function sheet and the guest record, or does someone retype it?
  • Required fees. Ask for onboarding, setup and add-on prices in writing.

If you need this, look at that

  1. If you needA general business-to-business pipeline at a low price per userChooseZoho CRMA free edition for small teams and published prices in local currencies.
  2. If you needEvent sales with BEOs at scale, and clients paying by card or bank transfer onlineChooseTripleseatBuilt for private events, with its own payments product and unlimited users.
  3. If you needRestaurant guest marketing built on reservations and POS spendChooseSevenRoomsDeep guest profiles, reservations and marketing in one platform.
  4. If you needEvent venue operations: floor plans, BEOs and invoicing, with help migratingChoosePlanning PodA broad events toolset with onboarding and migration support.
  5. If you needA club, hotel or restaurant group where sales hand over to the guest or member recordChooseBenvoPipeline, tours, proposals, membership and bookings as modules on one record.
  6. If you needMarketing, sales and service for a business with no venue, and deep automationChooseHubSpotA mature horizontal CRM with deep automation and a large app marketplace.

Questions to ask in any CRM demo

7 items
  • Can we export every contact, deal, note and file, in what format, and is there a fee?Ask to see a real export file, not a slide.
  • Is onboarding or setup required, and what does it cost?HubSpot publishes its fees; several venue tools do not.
  • Who counts as a seat or user, and do view-only people pay?
  • Can clients pay deposits in our country, in our currency, and who is the processor?
  • What is metered (credits, messages, AI) and what happens when we go over?
  • Who builds and maintains the link to our booking system or POS: you, us or a third party?
  • What is the contract term, the notice period and the renewal rule?

Regional notes for venues outside North America

Most HubSpot alternative lists are written for North American sales teams. A venue in London, Dubai, Sydney or Hong Kong should check the subscription currency, where client payments work and what tax is added.

Currency, client payments and regional notes, as of 4 November 2026
ToolSubscription currencyTaking client paymentsWorth knowing
HubSpotUSD, plus applicable taxHubSpot payments only in the US, the UK and Canada; Stripe suggested elsewhereEU data centre since 19 July 2021
Zoho CRMPublished in 20+ currencies; local taxes addedBilling and payments through customisationStandard billed yearly: GBP 12, EUR 14, AUD 20, AED 51 or SGD 17 a user a month
TripleseatNot publishedCards and ACH; processor not namedLocal teams in the UK and Australia
SevenRoomsNot publishedStripe, FreedomPay, Network International, CyberSource or AdyenWhatsApp messaging stated for Europe, the Middle East, Africa and Asia Pacific
Planning PodUS dollars onlyCard, debit and ACH; processor not namedCancellation must be in writing
BenvoUSDCards through the venue's choice of KPay, Adyen or Stripe; Benvo adds no feeEach venue keeps its own currency, locale, time zone and tax

Moving off HubSpot

The stepper below is Benvo's 14 day switch plan. The notes say what changes when the old system is HubSpot.

  1. Day 1

    Kickoff

    One call with your switch lead: the tools you run, the dates that matter and who signs off.

  2. Days 2 to 3

    Export

    We request the exports from your current providers with you. Nothing for your team to format.

    From HubSpot: Ask your HubSpot admin for spreadsheet exports of contacts and open deals before your renewal date. We did not check HubSpot's export documentation for this page, so confirm what each export holds.

  3. Days 4 to 6

    Imports

    Guests, members, bookings history, menus and bottles imported, duplicates matched, every count checked with you.

    From HubSpot: Leads import from a spreadsheet and duplicate leads merge. Guests, members and past bookings import from CSV or XLSX files of up to 10,000 rows each. Conversation and invoice history do not move.[56][46]

  4. Days 7 to 8

    Channels

    Your WhatsApp number, email domain, booking links and POS connected to the new system.

    From HubSpot: The public tour booking page replaces HubSpot meeting links, and tours copy to staff Google calendars one way. Meta lead ads can feed enquiries once the venue connects its Page.[46]

  5. Days 9 to 10

    Staff and training

    Everyone signs in with two-factor, and each team rehearses a real service with their lead.

  6. Days 11 to 13

    Parallel run

    Benvo runs beside your old system on real service. Anything you flag is fixed before go live.

  7. Day 14

    Go live

    The old system is switched off, members are invited to the app in one click and your lead stays on.

Sources[56][46]

Time the move around your HubSpot term: Sales Hub Professional carries an annual commitment, and included credits do not roll over, so unused credits are lost at the switch.[1] If you are part way through a contract, Benvo can credit up to 3 months of the remaining term as switch credit, on a 12 month term, and there is no setup fee.[56]

Expert tips for running a venue sales pipeline

  1. Name stages after what the guest does. Enquiry, tour booked, proposal sent, signed, deposit received. A stage called "warm" tells nobody what to do next.
  2. Give every enquiry one owner. Round robin is fair only if the rota is right; take people off the rotation when they are on leave.
  3. Keep events and memberships apart. They have different steps and different timelines, so give each its own pipeline.
  4. Measure the first reply. Track the time to a full, useful answer, not to an automatic acknowledgement, and review it with the team each week.
  5. Clean data before you move it. Merge duplicates and close dead deals in the old system first, so the import starts tidy.

HubSpot alternatives: questions answered

What is a similar CRM to HubSpot?

Zoho CRM is the closest general CRM, with a free edition for up to 3 users and Standard at US$14 a user a month billed yearly. For venues, Tripleseat handles event sales from US$375 a venue a month, SevenRooms is a guest CRM sold by quote, and Benvo covers venue sales and guest records from US$89 a venue a month (prices as of 4 November 2026).[14][16][19][27][45]

Why are people leaving HubSpot?

Mostly cost and contract terms. Paid tiers are per seat plus usage credits, Sales Hub Professional needs a US$1,500 onboarding fee and an annual commitment, and Trustpilot reviewers cite support, auto-renewals and hard cancellations. HubSpot rated 1.5 of 5 from 1,180 Trustpilot reviews on 4 November 2026, though its staff app rated 4.7 on iOS. Venue teams also find no reservations or membership tools.[1][13][12]

What is a cheaper alternative to HubSpot?

Zoho CRM is cheaper per person: Standard is US$14 a user a month billed yearly against US$20 a seat for HubSpot Starter, and its Free edition covers up to 3 users. For a three-person venue team, the first year comes to US$504 on Zoho Standard, US$2,019.60 on Benvo sales modules and US$5,100 on HubSpot Professional with onboarding. See the cost table above.[16][14][3][1][45]

Is there a better CRM than HubSpot?

It depends on what your team sells. For general business-to-business sales with deep automation, HubSpot is a strong choice, and Zoho CRM is the lower cost option. For venues, a tool built around events, guests or members does more after the sale: Tripleseat for events, SevenRooms for restaurant guests, and Benvo when sales hand over to bookings and memberships.[1][16][20][28][46]

What are the disadvantages of HubSpot?

Required onboarding fees on higher tiers (US$1,500 on Sales Hub Professional, US$3,500 on Enterprise), seat and credit pricing where included credits do not roll over, payments limited to the US, the UK and Canada, and quotes and payments sold separately in Revenue Hub. Trustpilot complaints centre on support, auto-renewals, cancellations and a complex interface.[1][8][13]

Is HubSpot CRM actually free?

Yes, within limits. HubSpot Sales Hub and Marketing Hub free tools cost US$0 for up to 2 users, with no credit card required. Paid features such as round robin meeting pages need Starter or above, and Starter is listed at US$20 a seat a month in the product catalogue, as of 4 November 2026.[1][2][9][3]

Is HubSpot worth it in 2026?

For a business that sells to other companies and wants marketing, sales and service on one CRM, often yes: limits are published, compliance documents include SOC 2 Type II, and its AI agents were expanded through 2026. For a venue, the paid tiers, the US$1,500 Professional onboarding and the missing reservations and membership tools make a hospitality system worth comparing first.[1][10][6]

How many companies use HubSpot?

HubSpot says it has 306,000 customers, according to its company story page checked on 4 November 2026. It was founded in 2006 by Brian Halligan and Dharmesh Shah and lists more than 9,000 employees. The pages we checked do not name customers by sector, so we cannot say how many are hospitality businesses.[4]

Is Zoho CRM good for hotels?

Zoho names hotel and travel customers, including Minor Hotels and Agoda, on its hospitality page. It also says the set-up "is not an out-of-the-box vertical CRM solution": bookings, billing and payments are modelled through customisation. It suits a hotel sales team that has someone to build and maintain those workflows.[17]

Can I move my data from HubSpot to Benvo?

Yes, through files. Benvo imports leads from a spreadsheet and merges duplicates, and imports guests, members and past bookings from CSV or XLSX files of up to 10,000 rows each. Conversation and invoice history do not move. The 14 day switch plan includes kickoff, export, imports, staff training and a parallel run, with no setup fee.[56][46]

Does Benvo replace HubSpot Marketing Hub?

For guest marketing, largely. Benvo Email campaigns is US$89 a venue a month, with a block designer, segments, A/B tests of a send, scheduling and reports, and 1,000 emails a month are included per account. Automations is a further US$89 and needs the Inbox module, which also sends SMS and WhatsApp, and Elia runs Google and Meta ads. HubSpot Marketing Hub covers far more business-to-business marketing.[51][45]

Keep comparing

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How we compared

Every competitor fact comes from the vendor's own pages, help centres, trust portals, the US App Store and Trustpilot, all checked on 4 November 2026. Zoho CRM prices come from the price data file its pricing page loads. G2 blocked our requests and was not used.

The shortlist is limited to tools with a checked fact file. Pipedrive was left out because its pricing page returned an error to our checks. Salesforce, ActiveCampaign, EngageBay, GoHighLevel and monday CRM are named only as common in general roundups, with no claims. "Not stated" means the pages we checked do not say either way.

Benvo facts come from Benvo's product register, checked against the code on the same day. Where Benvo lacks something, such as an open API or Zapier, the page says so.

Criteria

  • Fit for hospitality sales: enquiries, tours, proposals, deposits and the record after the sale
  • Published price, dated, with the unit it is charged in and any required fees
  • Lead capture, assignment and scheduling
  • Payments and regions, including subscription currency
  • Integrations, mobile apps, compliance documents and AI features as each vendor states them
Research date
Last updated

Benvo wrote this page, and Benvo is one of the products compared. We checked every competitor fact against the public source listed beside it and note where a competitor is stronger. Product names are trademarks of their owners; Benvo is not affiliated with any of them. If something is out of date, tell us at hello@benvo.io and we will correct it.

Written by

Benvo team

Sources

  1. Sales Hub pricingHubSpot. Checked
  2. Marketing Hub pricingHubSpot. Checked
  3. HubSpot product and services catalogHubSpot. Checked
  4. Our storyHubSpot. Checked
  5. Flexible pricing and spend controlsHubSpot. Checked
  6. Fall 2026 SpotlightHubSpot. Checked
  7. Connect channels to the conversations inboxHubSpot Knowledge Base. Checked
  8. Set up paymentsHubSpot Knowledge Base. Checked
  9. Group and round robin meeting availabilityHubSpot Knowledge Base. Checked
  10. HubSpot trust centreHubSpot. Checked
  11. App MarketplaceHubSpot. Checked
  12. App Store search: HubSpotApple. Checked
  13. HubSpot reviewsTrustpilot. Checked
  14. Zoho CRMZoho. Checked
  15. Zoho CRM pricingZoho. Checked
  16. Zoho CRM price data loaded by the pricing pageZoho. Checked
  17. Zoho CRM for hospitalityZoho. Checked
  18. Tripleseat home pageTripleseat. Checked
  19. Tripleseat packagesTripleseat. Checked
  20. Tripleseat platformTripleseat. Checked
  21. Tripleseat PaymentsTripleseat. Checked
  22. Tripleseat partnersTripleseat. Checked
  23. Tripleseat expands global footprint with growing presence in Australia and the United KingdomPR Newswire. Checked
  24. Tripleseat launches AI platform for hospitality event teamsTechIntelPro. Checked
  25. US App Store search: TripleseatApple. Checked
  26. SevenRooms home pageSevenRooms. Checked
  27. SevenRooms pricingSevenRooms. Checked
  28. SevenRooms CRMSevenRooms. Checked
  29. SevenRooms reservations and waitlistSevenRooms. Checked
  30. SevenRooms events and experiencesSevenRooms. Checked
  31. SevenRooms integrations and APIsSevenRooms. Checked
  32. SevenRooms for membership clubsSevenRooms. Checked
  33. SevenRooms Trust PortalSevenRooms. Checked
  34. SevenRooms Voice AISevenRooms. Checked
  35. SevenRooms text marketingSevenRooms. Checked
  36. App Store search: SevenRoomsApple. Checked
  37. Planning Pod home pagePlanning Pod. Checked
  38. About Planning PodPlanning Pod. Checked
  39. Planning Pod pricing address (returns 404)Planning Pod. Checked
  40. Planning Pod invoicing and paymentsPlanning Pod. Checked
  41. Planning Pod terms and conditionsPlanning Pod. Checked
  42. Planning Pod onboarding and customer supportPlanning Pod. Checked
  43. Planning Pod for golf and country clubsPlanning Pod. Checked
  44. App Store search: Planning PodApple. Checked
  45. Benvo pricingBenvo. Checked
  46. Benvo sales pipeline, forms and toursBenvo. Checked
  47. Benvo events and proposalsBenvo. Checked
  48. Benvo membershipBenvo. Checked
  49. Benvo guest recordsBenvo. Checked
  50. Benvo invoicing and paymentsBenvo. Checked
  51. Benvo email campaigns and automationsBenvo. Checked
  52. Benvo AI teamBenvo. Checked
  53. Benvo securityBenvo. Checked
  54. Benvo product overviewBenvo. Checked
  55. Benvo for multi-venue groupsBenvo. Checked
  56. Benvo 14 day switch planBenvo. Checked