Members hear from a club in many voices: the curator, reservations, finance, events. When each writes differently, the club sounds like a set of departments. When they share a voice, it sounds like a house.
A few rules
- Use the member's name, once
- One request per message
- Short sentences, no exclamation marks
- Say what happens next, and when
When every team shares a voice, the club sounds like a house.
Write the rules into a short house guide. Templates, campaigns and drafts from Zack can then follow it, and new staff learn the voice from their first week.
